198 lines
6.1 KiB
Markdown
198 lines
6.1 KiB
Markdown
# Narratives
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## CAPP 30239
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---
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## Today
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- What types of data visualization narratives exist?
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- Practical advice on creating publications & pages.
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- Narrative Examples
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---
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## Crafting a Narrative
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**Narrative** = **Visualization** + **Context**
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### Benefits
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- More engaged audience.
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- Greussing & Boomgaarden, Digital Journalism 2019.
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- Better learning outcomes.
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- Mayer, Multimedia Principles, 2005.
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- Promote active reading.
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- Victor, Explorable Explanations, 2011.
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- Persuasiveness of data.
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- Murray, Data Visualization And The Power Of Persuasion, 2019.
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---
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## Storytelling
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Instead of a loosely connected series of images, take reader on a journey with a beginning, middle, and end.
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- Beginning: Required Context, Pose Questions
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- Middle: Exposition & Exploration
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- End: Conclusion and/or Further Questions
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---
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## Risks
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**Oversimplification.** Constraints of format can lead to the need to simplify, finding the right balance requires skill, practice, and knowledge of audience.
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**Bias.** All narratives require interpretation, which can be a source of bias. We should not compromise on **graphical integrity** to make our point, or suggest conclusions that are not supported by the data.
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---
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## News Article Format
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**Lede/Lead** - Opening paragraph. Summarize key ideas & grab attention.
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**"Nut Graf"** - Nutshell paragraph. Immediately follows lead. Gives overview of why topic is important, and introduce key ideas to be explored in article.
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"**Inverted Pyramid**"
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![bg right fit](pyramid.svg)
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Other Formats: <https://en.wikipedia.org/wiki/Article_structure>
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TODO: examples
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---
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## Medium is the Message
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The nature of a narrative is shaped by (dominated by?) the medium chosen.
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Marshall McLuhan, Understanding Media: The Extensions of Man, 1964.
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---
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## Infographic
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Typically a single-page image with an arrangement of graphics, tables, and brief narratives.
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Typically aimed at general audiences, easy to share online, can be designed to work well in print.
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TODO: examples
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---
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## Live Presentation
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A live presentation with slides.
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Special consideration should be given to legibility from a distance.
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If detailed visualizations play a role: consider print versions.
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TODO: examples
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---
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## Animations & Videos
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Animation can be used to show change, uncertainty, or relationships.
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Video can blend presentation with commentary and narrative.
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### Examples
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- [The best stats you've ever seen - Hans Rosling](https://www.ted.com/talks/hans_rosling_the_best_stats_you_ve_ever_seen?subtitle=en)
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TODO: examples
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---
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## Interactive Stories
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Take advantage of web as a medium.
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Can seamlessly blend text, images, audio and video, and interactive elements.
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- [NYT Snow Fall](https://www.nytimes.com/projects/2012/snow-fall/index.html#/?part=tunnel-creek)
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TODO: examples
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---
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## Interactive Articles
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TODO: 5 affordances
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---
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## What Skills Do You Need?
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- Writing
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- Design
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- Programming (particularly for interactives)
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- Subject-matter expertise
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---
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## SVG vs PNG vs JPG
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- **SVG** - Scalable Vector Graphics format.
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- **PNG** - Lossless raster image format. Should be preferred if SVG is not an option.
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- **JPG** - Image format that uses compression, suitable for photographs but not fine details in visualizations.
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TODO: images
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---
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## Document Formats
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- **PDF** - Portable Document Format - A vector-based format aimed at entire documents. PDF documents are aligned to paper sizes, great for printing, but less flexible on modern devices.
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- **HTML** - HyperText Markup Language - The language of the web, focused on *semantics* over layout. A document can appear differently on different devices.
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- **CSS** - Cascading Style Sheets - A *styling* language that, when applied to an HTML document controls visual appearance.
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- **Markdown** - Simplified markup language that can be converted to HTML or PDF with various tools. Offers **much** less control over formatting than other options.
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---
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## In Practice
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1. Most professional data visualization starts with data-driven tools (code-driven like Altair or no-code like Tableau), which are then exported as SVG.
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2. Those SVGs will then be embedded in a larger graphic or HTML page.
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3. Export/render to final form(s):
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- For web presentation: HTML/CSS will be the final form. If interactivity is at play, JavaScript will be a part of the process.
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- For print or PDF: The intermediate format used by a print design tool will be exported to a PDF of the appropriate size & resolution.
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---
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## Tools: Typesetting Languages
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- **LaTeX** - PDF-focused, almost anything via plugins/pandoc.
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- [Overleaf](https://overleaf.com) - online editor and compiler.
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- [Tectonic](https://tectonic-typesetting.github.io/en-US/) - local LateX compiler.
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- **[Typst](https://typst.app)** - PDF-focused, (HTML coming soon).
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- **[Quarto](https://quarto.org)** - Can use mix of Markdown, Python, R, and Julia. Jupyter notebook compatible. Can generate PDFs or HTML from same source document.
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**LaTeX** is the most widely used in academic & scientific circles. It is a document typesetting language designed originally for Computer Science text. The author, Donald Knuth, created the original (TeX) so he could typeset his magnum opus, *The Art of Computer Programming*. The easiest way to work with LaTeX is to use , an online editor & compiler. Many versions exist that can be run locally, such as
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-->
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---
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## Tools: Vector Graphics Editors
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- **[Inkscape](https://inkscape.org)** - Free & Open Source SVG editor. My recommendation for this class if you don't have prior experience with other options.
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- **Adobe Illustrator** - Vector graphics editor, part of Adobe Creative Suite. Dominant option for many years. (Most expensive.)
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- **Affinity Designer** - Competitor to Illustrator, much cheaper, full-featured, and gaining popularity because of Adobe's subscription model & business practices.
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### Honorable Mentions
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- **BoxySVG** - Online/browser-based SVG editor.
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- **Canva** - Popular for infographics, collection of free clip art/etc.
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---
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## References & Acknowledgements
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- Thanks to Alex Kale.
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- <https://www.forbes.com/sites/evamurray/2019/02/11/data-visualization-and-the-power-of-persuasion/>
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