212 lines
3.5 KiB
Markdown
212 lines
3.5 KiB
Markdown
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theme: custom-theme
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---
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# Perception & Color
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## CAPP 30239
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---
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## Today
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- What matters most when creating a visualization?
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- How does human **perception** factor into visualization design?
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- Understanding **color**, and computational representations of it.
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---
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## What is the most important question when creating a visualization?
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---
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## What is the most important question when creating a visualization?
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<ul>
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<li><s>Where will the data come from?</s>
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<li><s>What type of chart do I use?</s></li>
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<li>Who is the audience?</li>
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</ul>
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---
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## Audience First
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- Who are you presenting to?
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- How familiar are they with the data?
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- What is their numerical & visualization literacy?
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- Via what medium will they receive the information?
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- What are you trying to do? (Persuade, Inform, Inspire?)
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*Only now can we start thinking about data and presentation.*
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---
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## Perception
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- **Selective** - We can only pay attention to so much.
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- **Patterns** - Our brains are pattern-matching machines, audience will benefit from intentional patterns & be distracted by unintentional ones.
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- **Limited working memory** - We hold a very limited set of information in our minds at once.
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---
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## What do you see?
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<div class="container">
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<div class="col">
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</div><div class="col">
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```python
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alt.Chart(random_df).mark_point().encode(
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alt.X("a"),
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alt.Y("c"),
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alt.Color("b"),
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alt.Size("c"),
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alt.Shape("a:N"),
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alt.Fill("b"),
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alt.Opacity("b"),
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)
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```
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</div>
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</div>
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---
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## What do you see?
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<div class="container">
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<div class="col">
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```
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alt.Chart(random_df).mark_line().encode(
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x="a",
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y="c",
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)`
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```
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</div>
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</div>
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---
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## Effectiveness Revisited
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---
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<div class="container">
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<div class="col">
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**Altair Channels**
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- Position (`X, Y`)
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- Angle (`Angle`)
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- Area (`Radius`, `Size`)
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- Hue, Saturation (`Color`)
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- Texture (`Opacity`, `Fill`)
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- Shape (mark type, `Shape`)
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</div>
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<div class="col">
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**What about?**
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- Length
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- Slope
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- Volume
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- Density
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- Connection
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- Containment
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</div>
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</div>
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---
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**Derived Properties**
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- Length/Area - size of bars (`X`, `Y`)
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- Slope & Density - affected by scale
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- Connection - ex. layering of lines w/ points
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- Containment - achieved with layering
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What about *volume*?
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---
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## Stevens' Power Law
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Stevens (1975): Human response to sensory stimulus is characterized by a power law with different exponents with different stimuli.
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perception = (magnitude of sensation)<sup>a</sup>
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Smaller <sup>a</sup> exponent: harder to perceive changes.
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Stevens measured values of a by exposing people to varied stimulus and asking them to compare magnitudes.
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---
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<div class="container"><div class="col">
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</div><div class="col">
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| Continuum | Exponent |
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|-|-|
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| Color Brightness| 0.33-0.5 |
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| Smell| 0.6 |
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| Loudness | 0.67 |
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| **Depth Perception** | 0.67 |
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| Area | 0.7 |
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| 2D Planar Position | 1.0 |
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| Warmth | 1.3-1.6 |
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| Color Saturation | 1.7 |
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| Electric Shock | 3.5 |
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</div></div>
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---
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## 3D Graphs
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---
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---
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## Instead of 3D Graphs
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- Find other channels: hue & size are good candidates.
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- Combine different dimensions into side-by-side 2D graphs.
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TODO: example of 2D decomposition of a graph
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---
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## Color
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---
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## Acknowledgements & References
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Thanks to Alex Hale, Andrew McNutt, and Jessica Hullman for sharing their materials.
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- https://www.math.csi.cuny.edu/~mvj/GC-DataViz-S23/lectures/L6.html
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- https://en.wikipedia.org/wiki/Stevens%27s_power_law
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