s/profile/profiles/

profile/__init__.py

@@ -1 +0,0 @@
-default_app_config = 'profile.apps.ProfileConfig'

profiles/__init__.py

@@ -0,0 +1 @@
+default_app_config = 'profiles.apps.ProfileConfig'

profiles/apps.py

@@ -11,8 +11,8 @@ def create_profile(sender, created, instance, **kwargs):
 
 
 class ProfileConfig(AppConfig):
-    name = 'profile'
-    app_label = 'profile'
+    name = 'profiles'
+    app_label = 'profiles'
 
     def ready(self):
         post_save.connect(create_profile, sender=User)

web/settings.py

@@ -21,7 +21,7 @@ INSTALLED_APPS = (
     'django.contrib.messages',
     'django.contrib.staticfiles',
     'django_gravatar',
-    'profile',
+    'profiles',
     'lifting',
 )